Hasta La Creative!

As the head of China’s state-owned CCTV financial channel, Guo Zhenxi oversaw an annual show notorious for accusing foreign companies — including Apple, McDonald’s and Volkswagen — of mistreating Chinese consumers.

Less well-known outside China is that Mr. Guo’s programs tackled Chinese companies, too. He infuriated several high-profile Chinese entrepreneurs, and one real estate developer complained to his millions of followers on social media that the state broadcaster was “the dumbest pig on earth.”

Now the tables have turned on Mr. Guo, a CCTV official for two decades: He has been detained and is being investigated for suspected bribery. And though some on the mainland saw his program’s attacks on foreign companies as a patriotic defense of Chinese consumers, he also had powerful enemies inside China.

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