Brent Smart Named CEO of Saatchi New York


Saatchi & Saatchi New York’s managing director Brent Smart has been named CEO of the office.

The post was held by Durk Barnhill, who became CEO of the Publicis Groupe-owned shop in August 2012, when he replaced Mary Baglivo — an appointment that was the first change at the top for the office since 2004.

Mr. Barnhill will stay on at Saatchi, moving into the business-development director role for the agency’s global transformation team. Mr. Barnhill will now be responsible for building digital capacity in the Saatchi & Saatchi network and identifying areas for growth.

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