Hasta La Creative!

Outdoor, Direct Marketing, PR
Breezometer

Air pollution is at critical levels in the UK. In London alone, it leads to 9400 premature deaths each year. That’s more fatalities than car accidents. BreezoMeter, a company that monitors air quality, wanted to use their hyperlocal, real-time data to shine a light on how deadly this pollution is. So, we re-purposed a typical roadside memorial, symbolic of death, to bring the problem to life. But Toxic Toby is more than just a teddy bear memorial, he’s an audio-visual warning system and environmental lobbyist. Powered by live, location-based air quality data, Toby coughs when pollution is high. The higher the pollution level, the more he coughs. Every cough generated a tweet lobbying the local MP to improve regulations. 

Advertising Agency:McCann, London, United Kingdom
Chief Creative Officers:Laurence Thomson, Rob Doubal
Creatives:James Crosby, Will Cottam
Account Director:Christos Cardovillis
Account Manager:Rohin Lalli
Project Manager:Paul Gillespie
Communications Director:Katya Escala
Producer:Duncan Groves
Film Director:Ben Twiston-Davies
Editor:Adam Beasley
Comms Planner:Nick Kavanagh
Junior Planner:Tara Henderson
Sound Design:Jungle and CRAFT
Designers:Dan Howarth, Nazima Motegheria, Harold Perrin
Type Designers:Dalton Maag