Hasta La Creative!

If you’ve ever wondered to yourseself, “How can I make this product better?” you were probably asking the wrong audience. Or at least that’s what Kieran Hannon, CMO of Belkin International, would tell you if you were one of his employees. At Belkin, the idea of turning over a product in just one person’s, or even several people’s, hands until market-ready is unthinkable.

This is because Mr. Hannon and his team are involved in a complex product development feedback loop that involves not only marketing, but also customer service and communities of Belkin enthusiasts. It’s a process that, in truth, never ends, but helps ensure that Belkin’s products reflect the company goal of providing great experiences that people want.

The Belkin story

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