Jun
20
Brazil’s Street Protesters Draw on Fiat, Johnnie Walker Ads
Posted in: Uncategorized
Advertising slogans used by Fiat and Johnnie Walker in Brazil have been incorporated into the street demonstrations in major cities in Brazil this week, reported Meio & Mensagem, Ad Age’s editorial partner in Brazil.
The unrest began as a protest against a bus and subway fare hike (now rescinded), but has erupted into broader discontent against corrupt politicians, abysmal public services and the Brazilian government’s lavish spending in preparation for hosting the 2014 World Cup and the 2016 Olympic games while areas like education and healthcare remain massively underfunded.
In Brazil, where advertising frequently becomes part of the popular culture, protesters were quick to pick up ad themes that fit their cause.
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