Jul
19
Brands Need to Quit Fishing With 'Shark Week'
Posted in: Uncategorized
Every year since 1998, Discovery Channel marks midsummer with the spectacle of “Shark Week.” Broadcast in over 70 countries, the tonality of the of programming has recently titled towards the tabloid. This year includes segments like “Great White Shark Serial Killer Lives,” “Great Hammerhead Invasion” and Olympic gold medalist Michael Phelps (somehow) racing a great white shark.
This is dangerous for both the planet and the brand health of Discovery’s advertisers. We need to educate the public about shark conservation. And, yes, it’s a smart move for brands to get involved.
A dangerous decline
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