Apr
21
Brands Are Swiftly Taking Automated Digital Ad Buying Operations In-House
Posted in: Uncategorized
Brands are taking their automated digital ad buying operations in-house, and they’re doing so swiftly, according to billions of ad impressions worth of data pulled from the programmatic ad platform Index Exchange.
In-house spend is the fastest growing category in the programmatic ecosystem, the data shows, beating out spend from agencies, trading desks and tech company managed services, which are all falling in share.
“It’s absolutely remarkable,” said Index Exchange CEO Andrew Casale, of marketer in-house spend. “It’s the only category that hasn’t stopped growing.”
Post a Comment