Mar
13
Brands Are Rethinking Their Programmatic Buying Strategies to Reduce Risk
Posted in: UncategorizedSome major household names in the digital advertising world have been reducing their programmatic buys in the name of brand safety, according to a new study released today by MediaRadar. The consulting group found that approximately one-third of digital advertisers reduced their programmatic ad spend from 2017 to 2018. EBay, for example, dropped their programmatic…
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