Brands, Agencies, and FIFA: Oh My!

Category: Beyond Madison Avenue
Summary: We are not here to cast FIFA and the sports marketing agencies in question in guilt. That’s not our place. Like the rest of the public, we only know what has been released. But for the brands that have partnered with FIFA, as well as the companies and brands that sponsor the huge tournaments, country teams, and the World Cup? We are sure they are waiting for more positive news.

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