Hasta La Creative!

Many of the hot brands in retail today didn’t exist a decade ago. But now, backed by big-time venture capital, new direct-to-consumer players are making enough waves in the retail landscape that heritage players are forced to pay attention. Larger brands caught dueling for consumer dollars might do well to adopt some of the marketing strategies that startup brands have deployed from infancy.

“Almost every category has these venture-funded, young, agile startups that are proving how effective they are at taking market share,” says Terence Kawaja, founder and CEO of Luma Partners, a digital media and marketing-focused advisory firm. “It behooves every major marketer to take a look at what they’re doing.”

What’s d-to-c?

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