Brand MVPs of Social Media: Prince Memorials Drive NFL and MTV to the Top


Marketers rushed to commemorate Prince in social media after the music icon died on April 21 (some more gracefully than others), and their posts proved to the most engaging by brands on Facebook, Twitter and Tumblr in the week that ended Tuesday. The NFL, for example, topped all other brands’ posts on Facebook in terms of likes, shares and comments when it resurfaced Prince’s classic halftime show from Superbowl XLI.

Click our weekly Marketer MVP chart, courtesy of ListenFirst Media, to see the original posts:

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