Brand crisis for Boeing as feds investigate
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Pressure is mounting for Boeing as the aircraft manufacturer faces new federal investigations following the crashes of two Boeing 737 Max planes that killed 346 people. Last week, several countries, including the U.S., grounded the 737 Max models.
In recent days, reports have surfaced that the Chicago-based company was already studying software issues before the more recent March 10 Ethiopian Airlines crash. Crisis management experts say that Boeing now faces the difficult task of reassuring consumers uneasy about flying safely on its planes, which are flown by a large variety of airlines including Southwest, American and United.
“The long-term reputation damage here is really bad for Boeing,” says Gene Grabowski, a partner at crisis management firm Kglobal, noting that the unease has trickled far beyond the B2B level as passengers are now asking travel agents to make sure they are not booked on Boeing 737 Max planes.
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