Aug
28
BP as Victim: A Cynical but Smart Pitch to Its Stakeholders
Posted in: Uncategorized
BP’s latest campaign tied to its 2010 Gulf oil spill, including this full-page newspaper ad last week, argues that the company is now the victim — of thousands of illegitimate claims for damages. Trial lawyers are to blame, along with their unscrupulous clients, BP says. It has established a hotline for people to squeal on their neighbors, and anecdotal examples of perpetrators are somehow popping up in news stories and blogs.
This anti-charm campaign might seem nuts, but it’s cynically smart. BP is working to restore its reputation, only not the reputation you might think.
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