Boys & Girls Club of America: Listen

Produced and shot entirely in-house by Dagger, “Listen” is the first brand spot in the new “Whatever It Takes” campaign from Boys & Girls Clubs of America. The spot creatively reveals what BGCA explicitly does, using sound to break-through the attention barrier, in an attempt to resonate with eight distinct audiences ranging from parents to donors, alumni, and more.

Video of BGCA // BRAND // MASTER

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