May
07
‘Bonnie & Clyde’ Miniseries to Run Simultaneously on A&E, History and Lifetime
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A&E Networks will run its upcoming “Bonnie & Clyde” miniseries simultaneously on Lifetime, History and A&E later this year, the company plans to announce Wednesday at its upfront presentation in New York.
The unusual simulcast, which will be pitched to viewers as a “House Party,” will allow A&E Networks to combine female-skewing Lifetime viewers with male-skewing History and A&E’s broader adult audience — all the better, the thinking goes, to offer ad buyers larger reach at one time.
It is the first such attempt by the company but is likely to be repeated if it works.
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