Jun
25
Bola Pra Frente Institute – "Shots of change" billboards from bulletholes
Posted in: Uncategorized
When the Bola Pra Frente Institute needed to attract 600 kids to their open spots in their sports & education after school program, they had one rather large problem. Operating in one of the most violent favelas in Rio de Janeiro, Favela do Muquiço, there were no advertising billboards to advertising on. No poster sites, no direct mail.
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