Bob Winter Departs CP&B, Joins Design-Centric VSA Partners


CP&B Executive Creative Director Bob Winter is leaving the agency’s Miami shop for Chicago-based VSA Partners.

The move comes as VSA, long known as a design firm, works to strengthen its consumer-marketing discipline. In the past couple years the agency has made a number of senior hires to beef up consumer marketing, including Bill Rosen, former president-chief creative officer at Arc Worldwide.

About 25% of VSA’s revenue and staff of 300 is now tied to consumer marketing.

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