Jul
07
BMWs That Can Buy Morning Coffee Tempt Apple, Google to Road
Posted in: Uncategorized
Cars in the next few years will be able to find the fastest route for the morning commute as well as order coffee, pay for it and guide the driver to pick it up.
This transformation of the auto into a full-service mobile device adds up to a potential goldmine. Revenue from the data streams and connectivity components could become a $200 billion market by 2020, McKinsey & Co. estimates. That’s a rich target for Apple and Google, and automakers are fighting for a claim as well.
Instead of just producing transport hardware, “we have to get into the service industry in a larger way,” Tony Douglas, head of strategy at BMW AG’s mobility services unit, said to a roomful of executives at a recent conference in Munich.
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