Hasta La Creative!

Outdoor, Print
BMW

Since 1975, Britain’s drivers have enjoyed a longstanding love affair with the BMW 3 Series. In those 40 years, a number of cultural landmarks have been embedded into British consciousness. They might however, need some context for anyone who’s not British. 

1975: Jaws released in cinemas and terrified British cinemagoers. 

1982: Disaffection grew with the British government as interest rates rose to an eye-watering 14%. 

1990: During Italia 90 (Football World Cup), England lost its semi-final game to West Germany through a penalty shootout. In doing so, kick-starting England’s woeful penalties record. 

1998: JK Rowling’s Harry Potter cast an enduring spell on British and international audiences. 

2005: YouTube launched, revolutionising how we watch and share video content. With the introduction of ConnectedDrive, the 3 Series became Internet enabled. 

2015: Emissions are a topic of hot political debate ahead of the UK General Election.

Advertising Agency:FCB Inferno, London, United Kingdom
Copywriter:Simon Cenamor, Ben Edwards
Art Driector:Simon Cenamor, Ben Edwards
Social Media Manager:Laura Visick
Chief Creative Officers:Al Young, Owen Lee
Managing Partner:Katy Wright
Account Manager:Dan Smith, Tristan Ostrowski
Senior Designer:Adam Booker, Adam Booker
Art Director:Adam Booker, Adam Booker
Head Of Interactive Design:Gilles Bestley
Strategy Director:Ben Jaffe
Operations Director:Trudy Hardingham
Head of Artwork:Richard Bagley
Artworker:Matt Johnson
Photographer:Mark Bramley