Jan
17
Bloomberg Media's CRO thinks it's a great time to be a publisher
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It is, to hear Bloomberg Media’s Keith Grossman tell it, the best of times and the worst of times to be a publisher. On January 1, the global chief revenue officer broke down his view of the digital media landscape on LinkedIn in an inelegantly titled manifesto called “Topline Assessment and Guidance for Understanding the Current Marketing Ecosystem for Content Producers.” (Spoiler: He thinks it’s the best of times be at Bloomberg.)
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