Hasta La Creative!

Creating a genre of its own in the market is the zombie run, a race or obstacle course in which costumed zombies chase runners. The popularity of zombie runs boils down to escapism, according to Bill Ward, VP-marketing for Reed Street Productions, which created the Run For Your Lives zombie race.

“I think the popularity of these events is really about supply catching up with demand, as business-minded individuals noticed the convergence of two trends — adventure runs and zombie intrigue,” said Mr. Ward. “I think everyone was surprised to see how much latent opportunity the zombie craze held.”

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