Dec
03
BlackRock Names Mindshare to Take Over Media Account
Posted in: UncategorizedBlackrock has named WPP’s Mindshare its new media agency following a review that began this spring.
The business had been handled by MEC, which at least means the change keeps BlackRock’s account in the same corporate family: Mindshare and MEC are siblings in GroupM, the WPP media agency network that also houses Maxus and MediaCom.
MEC also holds onto the account in Canada and Asia. Mindshare takes over the business in the U.S., Europe and Latin America.
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