Hasta La Creative!

BlackBerry will no longer manufacture the BlackBerry Classic, a beloved, updated model of the original that made the company a smartphone leader before Apple entered the scene.

Chief Executive Officer John Chen introduced the Classic after joining the company in 2013, bringing back the raised-button keyboard that BlackBerry enthusiasts loved, and which his predecessor, Thorsten Heins, let fall by the wayside with his push to full touch-screen devices.

The decision to end production of the Classic is one step further toward eliminating the BB10 operating system, which will now only be running on the Passport model, in a pivot to newer phones running on the Android platform.

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