BitTorrent Seeks to Dispel Piracy Myth With Outdoor Campaign
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Torrenting is oft-seen as a dirty word — synonymous with piracy, the dark underbelly of the Internet, and all things the law-abiding citizenry should avoid. P2P client BitTorrent seeks to change that perception with a new ad campaign. Today, the company revealed that it was behind the mysterious billboards that popped up around New York City, L.A. and San Francisco last week — part of an ad campaign to broaden its audience and prove that it’s a useful service for moving information and data whose role should be celebrated, not reviled.
The billboards (see all above) initially featured sentences like “The Internet should be regulated,” and “Your data should belong to the NSA.” Today, they have been “altered” with graffiti-style edits that now say the Internet should be “people-powered,” and that your data actually belongs to you.
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