Apr
11
Birla Sun Life Mutual Fund Recurring Savings Plan: Laxmi Papad
Posted in: Uncategorized
We sent packets containing poppadums shaped like piggy banks, with the rupee symbol engraved on it, to housewives from Tier-2 towns in India. The objective was to vividly demonstrate how savings can grow manifold, and asked these women to change their savings habit.
Advertising Agency: M&C Saatchi, Mumbai, India
Creative Director: Deepak Agarwal
Art Director: Ganesh Prasad Acharya
Copywriter: Gauri Gokarn
Published: July 2012
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