Apr
28
Bill Gates' Corbis Acquires Plaid to Bolster Product Placement in Social Media
Posted in: Uncategorized
Corbis, the stock photo and digital content company owned by Bill Gates, has acquired L.A.-based social influencer shop Plaid Social in its latest move to expand product placement and media buying services to social platforms.
“Content licensing is a tough business, so Corbis over the past seven years has actively pivoted toward the future where content becomes a marketing vehicle,” said Corbis CEO Gary Shenk. “We’re becoming a native advertising company.”
Corbis will integrate the five-year-old shop into Branded Entertainment Network, a service the company started last May for advertisers and media buyers looking to do product placement across film, TV, music and digital content.
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