Hasta La Creative!

Task: Bild, the famous German tabloid newspaper, wants its subscriber base to embrace its new app that delivers breaking news 24/7.

Insight:
In today’s fast paced world, we are always in a hurry so we often forget to remove the USB Drive correctly.

Idea:
We give all our current subscribers this special USB drive: anytime it is not removed properly, instead of the usual warning notification, you get this contextually relevant pop-up message: We know you can’t wait a second. That’s why Bild app brings you the latest news.

Advertising School: Miami Ad School Europe
Art Director: Karoline Brandt
Copywriter: Babatunde Adebola
Tutors: Fabian Frese, Tillman Gossner