Dec
03
Biggest Change in Marketing in Last 50 Years Might Get Lost in Translation
Posted in: Uncategorized
What’s the biggest change in marketing in the past 50 years?
You could make the case for the Internet. Or Big Data. Or mobile marketing. Or PR. Or celebrities. Or a number of other revolutionary developments.
But in our work as marketing consultants, we find the biggest change is the shift from national marketing to global marketing. Our clients are mostly focused on building global brands.
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