Jul
05
Big Spenders on a Budget: What the Top 200 U.S. Advertisers Are Doing to Spend Smarter
Posted in: Uncategorized
While total U.S. ad spending for the top 200 advertisers reached a record $137.8 billion in 2014, the growth rate was the lowest since the ad-market recovery took hold in 2010, according to the report.
The full LNA report, including rankings and a database of the top 200 advertisers, is now available online to Ad Age Datacenter subscribers. A summary of the report will appear in Ad Age’s July 13 print edition.
Procter & Gamble Co., the nation’s and world’s largest advertiser, is among those making the pitch to Wall Street that digital is more efficient.
Post a Comment