Big Plans, Big Ribs: How TGI Fridays Aims to Grow
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The effort lands on the heels of competitor Chili’s introduction of “Texas-sized” ribs, which it also says are 30 percent meatier.
TGI Fridays is emphasizing its bacon-crusted ribs (because America can never have enough bacon), and sides including giant onion rings, Brussels sprouts, and baked mac & cheese. Its $12.99 introductory price (with two sides) is down from about $20 typically at many restaurants and a few dollars below Chili’s standard pricing. After about four weeks, TGI Fridays’ in-restaurant price will increase, but online orders will stick at $12.99 to help spur online sales. The marketere also came up with potentially shareable GIFs and had design influencer Enon Avital come up with a teaser for the Big Ribs.
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