Big Move: Razorfish Global CEO Bob Lord Departs for AOL
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Publicis Groupe is losing its global CEO of Razorfish, Bob Lord, who’s been hired as the new CEO of AOL Networks, formerly known as Advertising.com group.
Mr. Lord had spent 13 years at Razorfish, joining before it was acquired by Publicis Groupe in 2009. In addition to running one of the biggest digital shops in adland, he became a key figure in the French ad holding company’s aim to derive the majority of its revenue from digital marketing. Publicis Groupe CEO Maurice Levy charged Mr. Lord with charting the company’s digital future. In 2011 Mr. Lord was named to oversee a “digital transformation team” within the group. He oversaw a cross-agency team including the DigitasLBInetwork and Denuo.
Mr. Lord’s exit means that various Publicis Groupe executives are stepping up to take over his responsibilities. Among them: Pete Stein, becomes global CEO; Shannon Denton becomes U.S. CEO of Razorfish, and Rishad Tobaccowala is the new chairman of Razorfish and DigitasLBI.
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