Hasta La Creative!

With all the recent coverage about non-human activity and outright ad fraud in digital marketing, the term “botnet” has become widely used as a synonym for all things related to fake traffic.

The perception seems to be that there are individual creators of these monolithic botnets that single-handedly steal ad dollars from unwitting brands and agencies, usually showing up solely on “bad” publisher websites. But the botnet ecosystem is actually comprised of many categories of companies and individuals that facilitate ad fraud, and in most cases these groups are buying and selling anonymously from each other. Here’s a breakdown:

Continue reading at AdAge.com