'Best Use of Tree' And 8 Other Categories Cannes Lions Should Add


Credit: Illustration by Tam Nguyen/Ad Age

Following the Publicis Marcel uproar, it seems now, more than ever, Cannes organizers should seriously consider the longstanding industry recommendation to cut down on its categories. But this is an industry where folks are rewarded for zigging where others zag. We asked festivalgoers which categories Cannes should add. Here are the best answers, often cloaked in anonymitiy.

“Best Party, because that’s all anyone cares about.” — Group M Exec

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