Apr
29
Best Buy Moves Away From Agency-of-Record Model
Posted in: Uncategorized
Best Buy is ditching its agency-of-record model in favor of hiring shops on a project basis and bringing more work in-house, the company said.
The move means that Boulder, Colo.-based Crispin Porter & Bogusky, the retailer’s long-time creative lead, will soon have to pitch for individual projects alongside other agencies if it wants to continue working with the client.
CP&B has completed work through the back-to-school season, said Jeff Haydock, a spokesman for Best Buy. Next, the company will open up the bidding process to agencies for the holidays — retail’s biggest time of year. CP&B is welcome to participate, he said.
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