Hasta La Creative!

Bensons for Beds is launching its latest UK campaign ‘Your Bed, Your Way’ as the British bed retailer reveals the importance of creating the perfect bed, for a better night’s sleep. Working with agency of record, VCCP Blue, together with Girl&Bear and VCCP CX to devise the new campaign, Bensons promises the perfect sleep experience for every customer, with its bespoke product offering.

With over 100 years of retail and manufacturing experience to its name, Bensons is passionate about showing its customers how life improves once sleep is prioritised. The integrated campaign reveals how Bensons unique offering, with the help of its dedicated staff, is committed to creating the perfect product which promises a good night’s sleep. The new campaign heroes this commitment to sleep, and ‘Your Bed, Your Way’ seeks to demonstrate that the journey to a better night’s sleep begins with the creation of a bed itself.