Jun
02
Before You Put Your Ad Business Up for a Pitch, Read This
Posted in: Uncategorized
As an experienced participant in advertising pitches and their incredible inefficiency, I wonder why CMOs bother.
I guess the belief is that exposing your challenge to the greatest possible number of minds gives you the greatest chance of getting a brilliant idea/ad agency partner.
But even the seemingly innocent sentence above already contains unnecessary complications: Do you want a great idea or an ad agency partner? The two are absolutely not one and the same.
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