Apr
15
Beeswax Buys MediaGamma to Shore Up Programmatic Offering
Posted in: UncategorizedBeeswax has snatched up ad-tech startup MediaGamma, continuing a round of industry consolidation that comes amid a period of contraction in the ad-tech world. Financial details of the transaction were not publicly disclosed. Beeswax made the purchase to bolster its engineering capabilities, as well as broaden its international footprint. MediaGamma was a UK-based operation. Beeswax,…
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