Sep
26
Beer Wars Heat Up as Miller Lite Calls Out Bud Light By Name in Ads
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Miller Lite is taking a newly aggressive position against top rival Bud Light in a new ad that mocks its competitor’s tagline, “Raise one to right now.”
In a spot breaking on TV on Oct. 2, Miller Lite retorts, “Bud Light says raise one to right now, so why not raise the right one,” before adding, “Miller Lite has more taste and half the carbs.” Three additional ads will continue the theme.
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