Hasta La Creative!

Beats Music, the subscription streaming service started by Jimmy Iovine and Dr. Dre, signed up about 1,000 paying subscribers a day in its first month, people with knowledge of the situation said.

Beats Music is challenging industry-leader Spotify with playlists created by music experts. So far, most songs played on Beats Music are from curated lists and a feature that generates selections after a listener completes a sentence, two of the people said.

The company enrolled about 28,000 customers to the $9.99-a-month music service — before free trials with AT&T began contributing subscribers, said the people, who requested anonymity because the information is private. Beats Music provided the figures to investors in February, they said.

Continue reading at AdAge.com