May
01
Be Real: Lessons for Brands from the Presidential Candidates
Posted in: Uncategorized
The 2016 U.S. presidential campaign is by far the most volatile and least predictable in recent memory.
Candidates who would have been punchlines in previous election cycles have captured the nation’s attention — and votes.
Given the polarizing nature of the candidates and issues facing the nation, the primary results so far have demonstrated again and again that the traditional methods of understanding and persuading voters (large TV advertising buys) aren’t working the way they used to.
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