Hasta La Creative!

Following the departures of key leadership over the last few months, BBH New York has named executives to the positions of Chief Creative Officer, CEO and Chairman.

Gerard Caputo, who previously served as executive creative director, moves up to chief creative officer, Global Chief Strategy Officer Sarah Watson adds New York Chairman to her role, while former R/GA SVP-Client Services U.S. Anthony Romano joins as New York CEO.

The appointments rebuild top management after former N.Y. Chief Creative Officer Ari Weiss, North America CEO Pat Lafferty and New York Creative Chairman John Patroulis departed in recent months. Weiss became North America CCO at DDB, Lafferty became president at Translation, while John Patroulis stepped into Worldwide CCO post at Grey.

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