BBDO Partners With One Club on One-Year Diversity Residency
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The One Club is partnering with BBDO on a residency program that helps young multicultural creatives get a foot in the door.
While speaking at the One Club’s “Here Are All the Black People” career fair last year, BBDO Chief Creative Officer David Lubars decided he was going to tackle adland’s diversity shortage — which he has called “frickin’ embarrassing” — head-on with a creative residency program. The program, simply called “Creative Residency,” offers benefits and a year of employment at BBDO’s New York office.
JD Michaels, exec VP-director of diversity and creative engineering at BBDO New York, said Mr. Lubars didn’t take a corporate approach to creating the program. “He just said, ‘I’m just going to go hire some great people,'” Mr. Michaels said.
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