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Ever been burned by a fake product review?

According to a study by Bazaarvoice, a business-to-business player that provides ratings and review services for retailers, 48% of people in U.S. have come across reviews they find suspicious. Which is why Bazaarvoice has created a new “trustmark” logo that it hopes will become the Verisign of the future.

Lisa Pearson, CMO at Bazaarvoice, said the company would like the mark to become shorthand for consumers that the reviews they are reading have been authenticated by a third party. The company who says 400 million people per month use its network to share opinions vets reviews using both technology and human analysis.

Continue reading at AdAge.com