Hasta La Creative!

Barton F. Graf 9000 has ramped up its creative leadership with the appointment of former Wieden & Kennedy New York Exec Creative Directors Ian Reichenthal and Scott Vitrone, who will become exec creative directors and partners at the agency.

The announcement marks a reunion of the pair with agency founder and chief creative officer Gerry Graf. The three had previously worked together at TBWA/Chiat/Day, New York, where they spearheaded a creative renaissance in candy and snack advertising with memorable work for Starburst, Skittles and Combos.

While at Wieden & Kennedy, New York, Mr. Reichenthal and Mr. Vitrone continued to make creative waves, most notably, on the much celebrated “Whatever’s Comfortable” campaign for Southern Comfort; introduced new, buzz-creating work for Heineken — including the recent “Departure Roulette” effort that sent travelers off their itineraries into unknown destinations; and innovative efforts for Jordan Brand, branded content for ESPN and more.

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