Barbarian's Bleeding Continues as Two More Execs Exit


Barbarian Creative Director Jill Applebaum and Chief Techology Officer Robert Christ are the latest to leave the Cheil-owned digital shop as it copes with a talent exodus and financial difficulties, according to people familiar with the matter.

Ms. Applebaum, who left JWT to join New York-based Barbarian a year ago, is now a creative lead within Facebook’s Creative Shop Studio, according to people familiar with the matter.

Ms. Applebaum and Mr. Christ’s exits are the latest in a string of senior executive departures. It started with CEO Sophie Kelly stepping down last December after two years at the helm. She was replaced by Cheil Chief Digital Officer Peter Kim. Since then Chief Creative Officer Edu Pou, head of talent and HR Michele Prota, head of account management Sherri Chambers and co-founders Keith Butters and Benjamin Palmer, among others, have left Barbarian.

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