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BandSports

Brazil was the world soccer champion five times, but does not practice other olympic sports so often. But this year there is something totally new happening: it is the first time in history that Brazil is going to host the Olympics. A champion is born everyday. Watch it 24/7. We found through the search that some months in history had champion athletes born every day, and used this insight to promote BandSports 24/7 broadcast. Inviting viewers to follow the best Olympic Sports and not miss the chance to see a new champion.

Advertising Agency:Ogilvy & Mather, Sao Paulo, Brazil
Chief Creative Officers:Claudio Lima, Arício Fortes
Creative Director:Paulo Coelho
Copywriter:Marcio Fritzen
Art Director:Silvio Medeiros
Account managers:Juliana Fernandes, Christianne Matsuno
Media:Flavio De Pauw, Fernando Dias
Planner:Daniel De Tomao
Ilustrator:Notan Barrea, Gabriel Barrea