Hasta La Creative!

For generations, Baldwin has exemplified luxury and prestige. From making the gift of choice in the Eisenhower White House to creating a one-of-a-kind, never-to-be-duplicated-again design for Jacqueline Kennedy, Baldwin has set the standard for all others to follow.

Now the Baldwin brand is receiving an introduction via SCS to the next generation. While Baldwin hardware is trusted as an amazing brand with a strong heritage of premium design and quality, luxury homeowners and designers think of them in a more “traditional old money” luxury space.
With new challengers reaching new generations of luxury hardware buyers, it’s time for Baldwin to expand their customer base by updating their brand relevance for a whole new audience that has an entirely different take on what “luxury” means.