Baileys: More Baileys Less Cliche, 3

Baileys Print Ad - More Baileys Less Cliche, 3

Mother’s Day is filled of stereotyped gifts, causing awkward surprises and forced thanks by moms.

According to studies, more than 50% of people think of giving away the same as always.

We gave moms the opportunity to express their discomfort by sharing our digital prints, using the cliche gifts in a different way to express what they really want nowadays.

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