'Bachelor in Paradise' Becomes a Harder Sell for Advertisers
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“Bachelor In Paradise” may be returning to ABC this summer with its annual drunken hookups and in-the-sand shenanigans, but there are at least some advertisers that won’t be part of the reality dating series following the recent investigation into alleged misconduct on-set.
At least several advertisers that intended to air commercials in “Bachelor in Paradise” this season will not appear, according to several people familiar with the situation.
“We decided not to advertise in it this summer after all the controversy,” a spokeswoman for an advertiser in the show last season said via email. “We’ve done it in the past but feel that it doesn’t meet our filters as a family-friendly brand at current state.” She spoke on condition of anonymity to protect the company’s relationship with ABC.
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