Bacardi Liberates a Caribbean Town from the Shackles of Instagram’s Boomerang

Summer’s in the air, and with it, cold drinks, filmy cotton and tanned limbs. Just in time, for client Bacardi, BBDO New York gives us “Break Free,” a wild take on Instagram’s Boomerang feature. Boomerang lets you create super-short videos that do exactly what they sound like. They’re GIF-like, looped scenes that, while fun to…

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